The Immutable Laws of Marketing

This is a quick cheat sheet taken from a great little book called “The 22 Immutable Laws of Marketing” by Al Ries & Jack Trout. I highly recommend this book for anyone interested in marketing … even developers! The Law of Leadership It’s better to be first than it is to be better. The Law of the Category If you can’t be first in a category, set up a new category you can be first in. [Read More]